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“FIT” TYPE SPEC

Project Overview

  • Purpose: Creation of Fit and Adapter Mono, typefaces with distinctive characteristics tailored for specific design applications.

  • Key Features:

    • Fit: Hyper-stylized caps designed for maximum impact and flexibility across various spaces.

Adapter Mono: A monospaced type family with editorial versatility and multiple stylistic options.

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Typography in Context

  • Examples of integration in theatrical promotions (e.g., posters for "A (blind) line Production").

  • Highlighting the synergy between type design and other creative fields like choreography and visual art.

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Applications and Impact

  • Target Uses:

    • Editorial layouts, branding, signage, and dynamic design environments.

  • Unique Selling Points:

    • Fit: Combines adaptability with dramatic visual flair.

    • Adapter Mono: Balances consistency with stylistic flexibility.

  • Notable Design Choices:

    • Diverse type width options for Fit.

Italics and variable weights for editorial precision in Adapter Mono.

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